Binjiang Avenue is located in Lujiazui Financial and Trade Zone. Along the east bank of the Huangpu River, it starts from Taitongzhan Wharf in the north and ends at Dongchang Road Wharf in the south, with a total length of about 2500 meters. As it offers a view of the Expo建筑群 of foreign architecture on the Bund across the river and the scenery of Puxi, it is one of the famous tourist attractions in Shanghai. At the same time, it is also a place for Shanghai people to relax and take a break in their leisure time. Compared with the bustling crowds on the Bund, Binjiang Avenue maintains a certain tranquility. In the morning, many local citizens come here for morning jogs and dog walking. From time to time, young people on skateboards and bicycles will appear. There are many restaurants and cafes adjacent to the river. If you get tired from walking, you can sit down and order a cup of coffee, look at the scenery across the river, and enjoy a leisurely afternoon. Of course, you can also lean on the railing and look at the ships coming and going on the Huangpu River, take pictures, and have a pleasant feeling of stealing leisure time in the midst of busyness. At night, when the lights are first lit up, the lights on both banks are resplendent. Walking along the coast, the buildings are crystal clear and colorful. In the ear is the whistle of a huge ship in the river, seemingly far and near. Binjiang Avenue is mainly divided into three sections. The southern section (Fudu section) is a fusion of modern architectural art and fountain square. At the entrance, there is a stone tablet engraved with the four eye-catching words ‘Binjiang Avenue’. This is the former site of the Shanghai Lixin Shipyard Wharf with a history of more than 70 years. It has now been transformed into a tourist wharf. Therefore, chain railings and giant anchors are specially set up in the design. Walking all the way north along the avenue, you can see buildings such as the Aurora International Building, Pudong Shangri-La Hotel, and Citigroup Tower along the way. The section of Binjiang Avenue in front of Super Brand Mall can be said to be a lively section. Here not only are there many restaurants gathered, such as Paulaner, Tianshuilian Italian Restaurant, Hui Lau Shan, Starbucks, and Häagen-Dazs, but it is also an excellent place to overlook the buildings in Puxi across the river. The Bank of China Building, Peace Hotel, Customs Building, and HSBC Building are all clearly visible, reproducing the elegance of the former ‘Far East Wall Street’. Both locals in Shanghai and tourists will stop here, take pictures and take group photos. In addition, the southern section also has a fully transparent scenic viewing hall and a Happy Square for holding square art performances. There are art performances here on holidays. The middle section of Binjiang Avenue (Oriental Pearl section) adopts a layered three-dimensional design. Walking on this avenue full of flourishing flowers and trees and lush green grass, facing the calm waves of the Huangpu River, with the Oriental Pearl Tower at the back and overlooking the romantic old Western-style buildings on the Bund, people will have a feeling of sudden enlightenment and relaxation. There are also many facilities here such as fountains, water curtain walls, and an open-air music square. At the same time, it is also a place where many new couples take wedding photos. In addition, there is a large lawn in the northern section of Binjiang Avenue, which gives people a feeling of sudden enlightenment and relaxation.
On the gradually elevated slope by the water platform, flowers and shrubs are inlaid in the lush green grass, creating a comfortable and tranquil environment away from the hustle and bustle of the metropolis. There is also a Century Peace Bell here, which can be photographed for remembrance. Open all year round, it is accessible 24 hours a day. Must-see tips: 1. In the center of Riverside Boulevard, there is a fountain square composed of 21 fountain heads that shine brightly in the night, making it worth a visit. 2. Old-style houses and garden paths along Riverside Boulevard often host Western-style weddings.
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