On April 13, the Ministry of Culture and Tourism held a press conference to introduce the relevant situation of the activities of the 2023 ‘May 19 China Tourism Day’. It was introduced at the meeting that this year’s theme of ‘China Tourism Day’ is ‘Beautiful China, Happy Journey’. The Ministry of Culture and Tourism and the People’s Government of Yunnan Province will jointly host the main venue activities in Tengchong City, Baoshan City, Yunnan Province on May 19. The Market Management Department of the Ministry of Culture and Tourism introduced that May 19, 2023 is the 13th ‘China Tourism Day’. Setting the main venue activities in Tengchong is an important measure for the Ministry of Culture and Tourism to implement the spirit of the 20th National Party Congress. It is also a specific measure to resolutely implement the important instructions made by General Secretary Xi Jinping during his inspection in Tengchong in 2020 that ‘on the basis of building a moderately prosperous society in all respects, vigorously promote rural revitalization and make happy places even happier’. The activities of this year’s ‘May 19 China Tourism Day’ take ‘deeply promoting mass tourism, exploring and developing green tourism, accelerating the cultivation of smart tourism, actively advocating civilized tourism, and promoting the deep integration of culture and tourism’ as the core goals, further boosting the confidence of tourism practitioners, stimulating the consumption potential of the tourism market, promoting the rapid recovery and development of the culture and tourism market, and realizing the great situation where the whole people share ‘May 19 China Tourism Day’. According to the introduction, the Ministry of Culture and Tourism will carry out a series of publicity and promotion activities in the form of combining offline and online throughout May. Among them, the main venue activities and launching ceremony will be held in Heshun Ancient Town, Tengchong City on May 19. The supporting activities will be concentrated from May 19 to 21, including activities such as the ‘China Tourism Day – Colorful China’ live broadcast room, the ‘China Tourism Day – Chinese Gifts’ tourism commodity exhibition, the Baoshan intangible cultural heritage tourism exhibition on China Tourism Day, and the high-quality tourism development forum on China Tourism Day. From May 14 to 18 is the theme week of ‘May 19 China Tourism Day’. Five representative cities including Yangzhou, Changsha, Haikou, Xiamen, and Xi’an will carefully plan theme activities with ‘mass tourism, smart tourism, green tourism, civilized tourism, and cultural and tourism integration’ as the core contents, and carry out countdown publicity activities in relays in the way of ‘one city, one theme, one poster a day, and one route for one place’. With the help of the full-platform communication channels, a wave of enthusiasm for all people to participate will be set off. The whole month of May is the theme month of ‘China Tourism Day’. The activity contents include activities at various sub-venues across the country, tourism benefit activities, the ‘China Tourism Day – Travel with Civilization’ civilized travel activities, the ‘China Tourism Day – Chinese Colors’ long scroll dissemination activities, as well as the ten major publicity and promotion activities of ‘May 19 China Tourism Day’ such as ‘May 19’ at ten thousand meters high, ‘May 19’ riding the wind and waves, and ‘May 19’ moving at lightning speed. Through online and offline linkage and the joint operation of high-speed rails and airplanes, the celebration of ‘reaching the sky and entering the sea’ is realized, with thousands of accounts focusing on promotion and tens of thousands of people interacting in live broadcasts, reaching a wide range of tourists and the public in all aspects.
The Yunnan Provincial Department of Culture and Tourism has announced that the main venue for this year’s 5.19 China Tourism Day will feature a commemorative marker for the host location for the first time. During the event, the inaugural ‘Low Carbon Travel Report’ for a Chinese provincial tourism destination will also be released, filling a gap in China’s low carbon travel standards. Currently, the preparations for the main venue in Tengchong, Yunnan, are progressing smoothly. It is understood that this year’s 5.19 China Tourism Day marks the first ‘China Tourism Day’ following the optimization and adjustment of epidemic prevention and control policies. The Ministry of Culture and Tourism has actively encouraged social and corporate participation, organizing a variety of rich and beneficial themed activities, innovating in tourism services and products to meet the diverse travel needs of the people. For instance, various provinces (autonomous regions, municipalities) across the country are offering ‘5.19 China Tourism Day’ cultural and tourism consumption vouchers, discounts, and promotions tailored to regional characteristics. Transportation airlines, communication operators, e-commerce platforms, financial institutions, portal websites, travel platforms, OTA platforms, social media, advertising media, and national tourism associations are actively participating and collaborating across industries to serve consumers, promoting and offering discounts in all travel-related scenarios, stimulating the potential for tourism market consumption, and facilitating the rapid recovery and development of the culture and tourism market.
Related Content：
Finding New Development Momentum in Adherence and Transformation: The 21st Century Hospitality Summit (2021) Held in Shanghai
Shimao Starwood 16 Hotels Jointly Signed to Empower the Development of National Hotel Industry
Jiangnan Song City: Scenic Beauty, Hakka Cradle, and Fun in Ganzhou!
West of Tibet, Towards the Scorching Mountains and Rivers
Another Urban Landscape on the Streets of Magic City That Is Often Overlooked – A Glimpse of the Streetscape of Housing Expropriation and Demolition in Jiangwan Town, Hongkou District, Shanghai
Summer Vacation in Shanghai: Must-Visit Spots to Bookmark