Shimao Starwood 16 Hotels Joint Signing for National Hotel Industry Development

The author visited these places: Shanghai City Hotel DoubleTree by Hilton North Street, published on July 30, 2021. On July 30, 2021, in Shanghai, China, Shimao Starwood Hotel Group (hereinafter referred to as ‘Shimao Starwood’) celebrated its fourth anniversary at the Sheshan Maoyu Zhenpin Selection Hotel. The fourth anniversary press conference and 16 hotel joint signing ceremony were held under the witness of industry guests, partners, and investors. Together, they reviewed the achievements, looked forward to the future, and completed the hotel joint signing ceremony. Mr. Tang Ming, President of Shimao Starwood Hotel Group, said: ‘With the strong support of Shimao Group and Starwood Capital Group, over the past four years, Shimao Starwood has been deeply cultivating areas with strong economic and tourism development in first and second-tier cities. On the development path of international hotel groups, we have been forging ahead. Faced with the constantly changing market trends, Shimao Starwood is also flexible and adaptable, using open innovation as the engine for growth, meticulous operation as a profit guarantee, and vertical and horizontal integration as the development compass. We create value for all partners, while also promoting urban renewal and consumer upgrading. With our meticulously crafted brands, we have not only gained consumer recognition but also won the recognition of property owners with our professional hotel operation and management capabilities, profitability, and innovative service technology. We also hope to continue to achieve mutual benefits and progress with our partners in the future.’ At the fourth anniversary press conference of Shimao Starwood, Mr. Tang Ming delivered a speech. The newly signed 16 hotel projects continue to lay out a solid development. Under the new development pattern of ‘dual circulation,’ Shimao Starwood is closely following the national development strategy, continuously promoting the integrated development of culture and tourism, and actively deploying in various domestic and foreign locations to empower cities and regions. More than 80% of the newly signed 16 hotels are full-service hotels, covering various brand combinations such as Maoyu, Shiyu, and Maoyu Residence under the group, with destinations including Beijing, Chongqing, Hangzhou, Yantai, Qingdao, Xi’an, Kunming, Lanzhou, Huai’an, Nantong, and other first-tier, new first-tier, and second-tier cities in China, as well as economically strong areas and tourist destinations. This not only enriches the business travel and vacation choices for guests but also highlights Shimao Starwood’s strong momentum in deeply cultivating the domestic market. While continuing to cultivate the domestic market, Shimao Starwood has never forgotten its mission to expand the national brand overseas and actively respond to the ‘Belt and Road’ national strategy. In November 2017, Shimao Starwood signed its first overseas project – Bali Maoyu Resort Hotel and Bali Maoyu Residence Service Apartment, which has a professional management reputation that has spread overseas. In May 2018, it signed the Rongzhuang Resort Hotel in Lombok, Indonesia, and Lombok Maoyu Resort Hotel, with a strong development momentum, practicing the path of internationalization of national hotels and the light asset output strategy, further consolidating its image as an international hotel group.
Currently, Shimao Star Hotels has successfully partnered with 8 overseas development projects, expanding its presence to locations such as Bali, Lombok in Indonesia, Melaka in Malaysia, and Wengtong. During the 4th-anniversary celebration and joint signing ceremony of 16 hotels, live interactions were also conducted with Malaysian property owners, expressing their confidence and expectations for the future of the projects. As of July 30, 2021, Shimao Star Hotels, with its 7 major brands, has 136 (including under construction) self-owned brand hotels across the country, spanning over 60 cities domestically and internationally, with more than 50% of the projects located in first and second-tier cities in China and overseas markets. The number of rooms exceeds 24,000, representing a year-on-year increase of 30%. The number of hotels opened has reached 19, operating nearly 3,500 rooms, covering a rich brand portfolio, gradually forming a management model dominated by full-service hotel brands, with the Royal Banyan, Mao Yu, and Shi Yu brands accounting for 50% of the signed projects. Additionally, Shimao Star Hotels has achieved excellent results in business expansion and innovation, realizing the management output of technical consulting services as an independent product, helping more owners to go through the asset management lifecycle of ‘investment, financing, construction, management, and exit’. On the 4th anniversary celebration, Shimao Star Hotels Group signed a strategic cooperation agreement with Ctrip Group’s Li Cheng Group, aiming to leverage the strong background of both groups, relying on Li Cheng’s technical research and development advantages and marketing advantages, combined with the distinct and diversified brand matrix of Shimao Star Hotels Group and its rich experience in hotel investment, design, construction, and management, to integrate online operations and offline refined management, and carry out extensive cooperation in brand cooperation, project expansion, and management. Both parties will cooperate through technical service extension, offline operation empowerment, online distribution strategies, membership operation, and digital solutions, to break through the digitalization integration, and with the innovative genes and user thinking of internet companies, to break through the bottleneck of traffic growth, providing new value drivers for online transaction conversion and supply chain empowerment of hotels. Shimao Star Hotels Group signs a strategic cooperation agreement with Ctrip Group’s Li Cheng Group. The seven major brands build a diverse experience scenario. Jointly created by Shimao Group and Star Capital, Shimao Star Hotels, an international national hotel group, continues to steadily advance the layout of its self-owned brand map, and has achieved full implementation of its seven major self-owned brands. At the same time, in response to the ’14th Five-Year Plan’ recommendations, Shimao Star Hotels has made great strides into the popular tourist destination market, strengthening the layout of hotels in the Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area, and Beijing-Tianjin-Hebei region, helping to upgrade the local tourism consumption market, and meeting the travel needs of domestic high-end customers with high-quality hotel projects.

From luxury resorts to urban hotels, from lifestyle to inspirational business travel, Shimao Star Hotels’ Yurong, Maoyu, Maoyuju, Shiyu, Fanxiang, Ruixuan Shangpin, and Ruixuan, the seven distinctive all-encompassing hotel brands cover various market segments. These seven brands create seven distinct consumer scenarios: as the embodiment of aesthetic appeal, ultimate quality, and the creation of a unique national travel experience. Amidst the consumer upgrade and experience economy development trends, the demand for characteristic travel experiences is ever-growing. Yurong brand’s core competitiveness lies in its deep integration of traditional Chinese culture, which it continuously explores as a sustainable development path. As a luxury resort brand under Shimao Star Hotels, the first Song Dynasty aesthetic-inspired Shimao Yurong · Wuyishan Resort, which opened in 2020, was warmly welcomed by the market. It also collaborated with food connoisseurs Shen Hongfei and Xiao Kuan to launch the ‘Ancient Dishes, Modern Cooking’ Chinese cultural menu, showcasing the hotel’s role as a cultural experience platform in the era of integrated tourism. In April of this year, the hotel successfully completed the reception task for foreign ministers from Singapore, Malaysia, Indonesia, and the Philippines, witnessing significant moments in diplomacy and reflecting the hotel’s cultural confidence values. The quality travel experience advocated by Shimao Yurong · Wuyishan Resort has also been recognized and affirmed by the market, achieving an average EBITDA margin (Earnings Before Interest, Taxes, Depreciation, and Amortization) of over 42% from March to June 2021. The resort will continue to deepen its Eastern cultural experience, aiming for a double win in guest experience and hotel operational profits. With the rise of the new generation of consumer groups, Shimao Star Hotels has keenly grasped market trends, launching Fanxiang, a new high-end lifestyle hotel brand tailored for China’s millennial generation, since the spring of 2019. Fanxiang creates a comprehensive ecosystem for Chinese young people’s trendy lifestyle beyond hotels, with the ‘Chinese Pride Trendy Life Attitude’. Fanxiang Hotel collaborates with various domestic trend brands, such as Fanxiang X Li-Ning for street sports style, Fanxiang X CHALI for new tastes of national tea, Fanxiang X Santuanban for a refined lifestyle with specialty coffee, and Fanxiang X Panda Craft Beer for Chinese-style honey craft beer, as well as Fanxiang X Himalaya for the Fanxiang brand radio, closely following the trend of national tide culture and continuously expanding the hotel experience scenarios. Additionally, Fanxiang Hotel stands out in innovative marketing of non-room revenue, through online channels including official WeChat and Weibo, brand magazines, brand radio, Xiaohongshu, lifestyle and travel influencers; offline activities and community operations for promotion and marketing channels. The brand collaborates across industries to create a new retail space, hosting various interesting activities in a boundaryless space, such as murder mystery games, English corners, KNOWYOURSELF tea parties, Citywalk, and more, attracting the young consumer group and bringing a vibrant journey to young travelers, while also achieving growth in non-room revenue for the hotel.
The Element Hotel located in Shimao Hong Kong-Zhuhai-Macao Port City is also under construction and will become a trendy gathering place for young people in Hong Kong, Zhuhai and Macao in the future, helping to create a high-quality living circle in the Guangdong-Hong Kong-Macao Greater Bay Area. Meticulously arranging ‘imperial’-style services and leading the full-service high-end business travel experience. The effective control of the domestic epidemic has driven business travel demand to turn to internal circulation. The order volume of the domestic business travel market on some platforms has exceeded that in 2019 year-on-year. At the same time, consumption reflux has promoted the vigorous development of the domestic leisure tourism market. Shimao Starwood has deeply understood market trends. Its brands have iteratively developed a full-service business travel model to adapt to new consumption demands. After the brand renewal, Yuluxe has launched 24-degree comfortable services. It redefines the modern oriental hotel experience with food culture, tea culture, hospitality and considerate banquet and conference services. It integrates the modern oriental noble lifestyle with destination culture and historical background to create an all-round ‘imperial’-style service for guests. As one of the high-end hotel brands with the largest number of signed contracts under Shimao Starwood, Shiyuluxe hotels under its banner also adhere to the brand spirit of ‘hidden in the world, refined as imperial’ and highlight the styles of various destinations to bring guests a wonderful and diverse ‘imperial’-style hotel experience. Gaobeidian Shimao Shiyuluxe Hotel, Shuyang Shiyuluxe Hotel, Shanghai Chongming Youyou Shiyuluxe Villa Hotel, Huizhou Luofu Mountain Kempinski Shiyuluxe Hotel, and Yunnan Honghe Jianshui Shiyuluxe Boutique Hotel have been opened one after another. The meticulous brand layout will continue to boost the surrounding tourism market and lead a new high point of local hotel consumption. After Huai’an Hongze Lake Shiyuluxe Hotel, Shangrao Poyang Fuli Shiyuluxe Boutique Hotel, Beijing Yanqing Bank of China Shiyuluxe Hotel, Shangrao High-speed Railway Station Shiyuluxe Hotel, Qingdao Science and Technology Innovation Park Shiyuluxe Hotel, Xi’an Xixian Cultural Innovation Shiyuluxe Boutique Hotel, and Kunming Xiting Shiyuluxe Hotel signed this time, there are already 40 Shiyuluxe brand hotels. Honghe Jianshui Heyuan Shiyuluxe Boutique Hotel. Yuluxe Residence service apartment with modern living experience as the core adheres to the ‘imperial’-style service spirit and creates a homely experience for long-stay guests with professional hotel-style management concepts. Shimao Zhuhai Artificial Island Yuluxe Residence service apartment, Yantai Fushan Yuluxe Residence service apartment, Qingdao Science and Technology Innovation Park Yuluxe Residence apartment, and Nantong HSBC Building Yuluxe Residence service apartment will meet consumers in the near future. Breaking ideological deadlocks and achieving inspired business travel experiences. Relying on the new opportunity of cultural and tourism integration, Shimao Starwood continues to promote the quality and personalized development of hotels, provide high-quality services for guests, and start an inspired business travel experience. Its hotel brands VUE and VUE PREMIER will continue to strongly advance into emerging domestic tourist cities and bring guests a brand-new immersive inspired journey.
In the second half of this year, Shimao Longquanyi Rui Select Hotel in Chengdu will officially open in Longquanyi District of Chengdu, which is rich in historical sites and beautiful natural scenery. It will start a valuable, dimensional, warm and textured inspirational journey for guests in Bashu style. The signed Qingdao Science and Technology Innovation Park Rui Select Hotel is also the 37th hotel in the Rui Select series brand camp. Rendering of Shimao Longquanyi Rui Select Hotel in Chengdu. Technical services from the owner’s perspective escort the hotel development and construction cycle. Shimao Starwood has been committed to escorting owners from the owner’s perspective. Professional guidance is provided for the entire hotel development link, including project positioning, planning and design, construction, cost control, etc. Continuously guide the cost and space optimization of the project with innovative research to help owners save construction costs and increase hotel investment returns. For example, in a complex of a certain Mao Yu Hotel & Shi Yu Hotel, through the joint operation mode planning and design, 6,000 square meters of space area is saved for the owner, and 54 million yuan of investment is saved. In a Shi Yu Boutique Hotel project in a certain resort area, the number of rooms is increased by 12% through design optimization, greatly increasing the hotel’s profitable area. At the same time, Shimao Starwood has created a technical service owner satisfaction survey mechanism for hotel management companies. In the first half of 2021, nearly a hundred business trips were made to the engineering sites of signed output management projects, and the owner satisfaction reached 100%. Meticulous operation and management to maximize owner profits. Shimao Starwood Hotel Group adheres to Shimao Hotel’s rich operation and management experience. In the 16 years of trusteeship cooperation with international hotel groups, it has gradually completed the accumulation of practical experience in the hotel operation end and formed an ‘owner thinking’ that is deeply familiar with the Chinese market and an ‘international vision’ at the brand building end. In the post-epidemic era, not only does it need to face the impact of the changing consumer market, but also problems at the hotel operation level such as fierce market competition, changes in supply and demand, high operating costs and single revenue gradually emerge. Under this background, Shimao Starwood rises against the wind, turns challenges into opportunities, firmly grasps new growth points in the market with the spirit of industry innovation’symbiosis’, and works with partners to resist the market impact and challenges brought by the epidemic. In just the first half of 2021, the revenue of its full-service brand hotels increased by 21% compared to 2019, and the average EBITDA rate reached 36%, with gratifying results. At the same time, Shimao Starwood has achieved steady growth in multiple important indicators. Taking the important financial indicator EBITDA as an example, Shimao Chengdu Mao Yu Hotel reaches 40%, and Shimao Yurong · Wuyi Resort Hotel is 42%. Another key hotel operation indicator, GOP (gross operating profit), has also achieved gratifying results, averaging 59% in its selected service brand hotels.
As of June this year, the representatives of lifestyle boutique hotels, the two Fanxiang hotels, have embraced market opportunities and continuously improved their profit models, with GOP rates exceeding 58%. By integrating the industrial chain and enabling diversified development, Shimao Star Hotels Group has been committed to the joint development of diversified business formats since its inception, relying on the Shimao Group’s ‘big airplane strategy’ to establish a hotel industry ecosystem and empower the management of hotel projects. In collaboration with the procurement company, technology company, and construction company under Shimao Hotels Company, Shimao Star continually helps owners significantly reduce costs and innovate products. Among them, the procurement company has served multiple output management project owners such as Shangrao Furui Shimao Hotel in Jiangxi, Yunnan Airport Hilton DoubleTree Hotel, Wuxi Nanchang Street Ancient Grand Canal Shimao Hotel, and Qingdao Zhanqiao Shimao Hotel. Strategic centralized procurement (construction and small-scale operational supplies upon opening) includes 107 strategic sections, 47 sections during the hotel construction phase, and 16 sections during hotel operations, all with significant competitive advantages in the industry. In the first half of 2021, the signed amount exceeded 130 million yuan, with innovative IP product sales revenue accounting for more than 60%. In the field of intelligent technology, the technology company focuses on intelligent solutions and integrated services for the hotel industry. Through the continuous development of intelligent technology applications, it enhances customer satisfaction and helps owners build a ‘smart hotel system’ that spans from guest check-in to back-end operation management, covering 24 types of sub-products. In the first half of 2021, it achieved revenue of over 30 million yuan. In terms of hotel agency project management and construction, the construction company, originally incubated from Shimao Huanhu City Company, has the advantages of both the construction party and the owner, with rich experience in large international hotel development and urban construction, and is familiar with current design and architectural trends, better helping Chinese hotels build hotels with national characteristics that meet market demands. Projects completed to date include the new construction of Shimao Intercontinental Hotel at Sheshan, Shanghai, the renovation of Royal Meridien Shanghai, the renovation of Sheshan Maoyu Zhenpin Selection Hotel, and the new construction of Shimao Yurong · Sheshan Shanghai Resort Hotel. Activating Talent Development and Establishing Industry Service Benchmarks Since its establishment, Shimao Star has attached great importance to talent team building, strengthening employee empowerment and improvement, actively cultivating professional hotel management talents, building a cross-training platform for output management hotel employees to operate their own hotels, and providing opportunities for cross-hotel work support and transfer within the group. Therefore, with the strong support of the Shimao Group, Shimao Star has consecutively won titles such as ‘Kincentric China’s Best Employer’ and ‘Best Oriental Tourism Service Industry’s Best Employer’, earning industry recognition.
In line with the group’s philosophy and to provide collaborative clients with services that exceed expectations, as well as to activate and realize the self-worth of talent and employees, Shimao Star Hotels actively hosts various activities, including interactive events like the ‘Versatile M Skills Competition’, which continuously allows employees to experience the corporate culture deeply rooted in the heart. Furthermore, Shimao Star Hotels vigorously develops a school-enterprise cooperation model, having successively established partnerships with multiple educational institutions such as Liaoning Normal University Haihua College ‘Shimao Hotel Class’, Wuhan Transportation Vocational College, Dalian Economic and Technological Development Zone Secondary Vocational Technical Professional School, Tianjin University of Commerce International Education Cooperation College, and Sichuan Modern Vocational College ‘Shimao Star Chengdu Regional Hotel Order Class’. These initiatives fully demonstrate Shimao Star Hotels’ outstanding performance in talent strategy, aiding the development of talent in China’s hotel industry. Moving forward, Shimao Star Hotels will continue to focus on empowering urban and regional development, driving the coordination of regional development along the north-south artery. At the same time, Shimao Star Hotels will actively embrace the innovation and operation of hotel digital intelligence scenarios, promoting industrial transformation, offering brand experiences with unique features to meet the consumption needs of different guests, and developing a long-term vision and innovative perspective on the internationalization of the brand and the strategy of light asset output, allowing the national hotel brand to stand in China and face the world. The list of the new 16 hotel projects signed by Shimao Star Hotels: Chongqing Jiangbei Mouth Hongrui International Hotel is located at the core of Jiangbei Mouth CBD and the main urban landscape axis. It is adjacent to the Central Park and Central Plaza, with a broad view of the landscape, offering dual views of the Yangtze River and Jiangbei Mouth Central Park. The hotel has very convenient transportation around it and will be the first high-star boutique full-service hotel in the area after completion, meeting the comprehensive service and accommodation needs of tourists around the destination. Shimao Star Hotel Group will serve as the technical service consultant for this project, providing full-process support from development to construction stage. Hangzhou Gongshu Asian Games Park Maoyu Hotel is located on Fengqing Road in Gongshu District, Hangzhou City. It has convenient transportation and is close to the Liu Shi Elevated Highway, which connects Hangzhou’s transportation hub, and Hangzhou North Bus Station. The hotel is surrounded by a very rich business format, including the Asian Games Park venue to be used in the 2022 Asian Games, well-known medical institutions, Xixi National Wetland Park, and well-known universities. The hotel features a well-designed all-day dining restaurant, luxurious private rooms, a 1,000 square meter pillar-free banquet hall, and supporting meeting facilities. Huai’an Maoyu Hotel & Huai’an Shiyu Hotel Huai’an Maoyu Hotel and Huai’an Shiyu Hotel are located on the north side of 348 Provincial Road, Hongze District, Huai’an City, Jiangsu Province, on the east side of Hongsan Road, close to Provincial Road S348, and 6 kilometers away from Hongze Bus Station, with convenient transportation.
The hotel is conveniently located next to the national 4A-level scenic area, Hongze Lake Ancient Weir Tourism Scenic Area, and the Fangte Bear Out Theme Park, boasting a first-row sea view. Upon completion, it will become the first dual landmark high-star full-service hotel cluster in Huai’an City, providing high-quality service facilities for the region’s key tourism development. Located in the intelligent eco-estate of Poyang County, Shangrao City, Jiangxi Province, covering an area of approximately 4,200 acres, the Poyang Fu Li Shimao Boutique Hotel will enhance the overall project quality and enrich its functional diversity as part of the industry chain. Adhering to the concept of green ecology, the Poyang Fu Li Shimao Boutique Hotel will integrate green ecological and health elements, offering functions such as dining, banquet meetings, indoor parks, fitness facilities, and more, to create a popular destination hotel that provides comprehensive services and meets the needs of guests. The Yantai Fushan Mao Yu Hotel & Yantai Fushan Mao Yu Residence Service Apartment is located in the core area of Fushan District, Yantai. Situated at the intersection of the traditional commercial core and the political center, it will become the first complex in the Fushan area to integrate a full-service high-end hotel and apartments. The project covers an area of about 50,000 square meters, integrating accommodation and hotel supporting apartment buildings into one, with a rich business format, providing a comfortable space and atmosphere for high-quality corporate travel, banquets, and meetings. The Beijing Yanqing Central Bank Shimao Hotel is located at No. 12 Qingyuan Street, Yanqing County, Beijing, 15 kilometers away from the Badaling Great Wall, 89 kilometers from Beijing Railway Station, 96 kilometers from Beijing Capital Airport, and 160 kilometers from Beijing Daxing Airport, with a total area of about 16,425 square meters. The hotel has been rated as a designated unit for meetings of central party and government organs and was also a designated reception hotel for the 2022 Winter Olympics. The Shangrao High-Speed Railway Station Shimao Hotel is located in the high-speed rail new district of the eastern part of Shangrao City, Jiangxi Province. The hotel is adjacent to the Shangrao High-Speed Railway Station and the tourism distribution center, and is located on the main tourist walking corridor. In the future, it will undertake the tourism crowd of the distribution center, including the reception, accommodation, sightseeing, and commercial services for tourists. The hotel has 284 rooms, with the first floor as the lobby and the 30th to 45th floors as guest rooms. The podium (1st to 3rd floors) includes fitness pools, dining meetings, and reception supporting facilities. The Qingdao Science and Innovation Park Rui Xuan Hotel & Qingdao Science and Innovation Park Mao Yu Residence Apartment is located at No. 395 Nanjing Road, Shibei District, Qingdao City. The hotel and apartment are located in the core geographical position of the CBD in Shibei District, Qingdao City, adjacent to the central park and central square, with a broad surrounding landscape view. Upon completion, it will be the first complex in the area to integrate a boutique business hotel and high-end apartments, providing quality services and diversified supporting facilities for the rapid development of the Qingdao CBD area.
The YU Hotel, Qingdao Science and Technology Innovation Park is located at 393 Nanjing Road, Shibei District, Qingdao. Situated in the core area of Shibei District CBD in Qingdao, the YU Hotel, Qingdao Science and Technology Innovation Park has an open landscape view around. It is the second YU brand signed in Qingdao area. At the same time, it is also the first high-star boutique full-service hotel in this area, providing first-class supporting facilities for the rapid development of Qingdao CBD area. The YU Residence Serviced Apartment, Nantong HSBC Tower is located in the Beidajie business district in the railway station area of Nantong. Situated in the core area of Shibei New District in Nantong, the hotel’s property (twin towers) has a construction area of about 55,000 square meters and will provide high-quality services for guests. The YU Boutique Hotel, Xi’an Xixian Cultural and Creative Town is located in the International Cultural and Creative Town in Xixian New District, Xi’an. Situated on the southwest side of Xi’an’s new center and by the beautiful Fenghe River, it covers a total area of about 80 mu and a total construction area of 205,000 square meters. The first phase covers an area of 45 mu and a construction area of about 120,000 square meters. With pan-culture as the core, it builds a dual-creation ecosystem integrating co-working, small-scale exhibitions, entrepreneurial apartments and supporting businesses. At the same time, centering on ‘culture + trade’, it builds a national foreign trade platform and builds a creative industry gathering place with the most cultural and creative concepts and an entrepreneurial and innovative atmosphere in western China, becoming the most dynamic ‘dream creation showplace’ in Greater Xi’an. The entire project is adjacent to a ten-thousand-mu ecological wetland park. Lianhuo Expressway, Metro Line 5, the ring expressway and the A Fang Gong Station of high-speed rail are within easy reach. It is about 25 kilometers away from the airport, with convenient transportation. The YU Hotel, Kunming Xiting is located at the intersection of Caiyun North Road and Erji Road, Guandu District, Kunming, Yunnan Province. Situated in the commercial center of south Kunming, the YU Hotel, Kunming Xiting is close to Century City Business Center. Famous tourist attractions in Kunming such as the new museum of Yunnan Province, Guandu Ancient Town and Yunnan Grand Theater are all within 3 kilometers of the hotel. It has convenient transportation and rich business resources. The YU Hotel, Lanzhou Zhongshanlin is located at the southwest corner of Zhongshanlin Cross, Chengguan District, Lanzhou. Situated at the intersection of Baiyin Road and Railway Station West Road in Lanzhou, it has convenient transportation. It is close to Gansu Daily and Gansu Post and Telecommunication Building. It is 2 kilometers away from the center of Lanzhou. It is about 3.5 kilometers away from Lanzhou Municipal Government and Gansu Provincial Government. It is 3 kilometers away from the famous scenic spot Zhongshan Bridge over the Yellow River in Lanzhou and 7 kilometers away from Lanzhou West High-speed Railway Station. The property around the hotel project has diverse business forms, gathering tourist destinations, universities, government functional departments and diversified businesses and residences. About Shimao Starwood Hotels and Resorts Shimao Starwood Hotels and Resorts is an international hotel group jointly created by Shimao Group and Starwood Capital. It focuses on the rapidly developing Chinese hotel market and deeply enters the economically and tourism-developed strong areas mainly in first- and second-tier cities for hotel development, brand operation and asset management.
Shimao Star boasts a portfolio of seven distinctive hotel brands, including Yu Rong, Mao Yu, Shi Yu, Mao Yu Ju, Fan Xiang, Rui Xuan Shang Pin, and Rui Xuan, covering a full range of brands from high-end full-service to mid-range select service, from city hotels to specialty resort hotels, and apartment products. In 2019, they launched a new lifestyle hotel brand, Fan Xiang, specifically tailored for China’s millennial generation. As of July 30, 2021, the number of hotels operated and under development under Shimao Star has exceeded 136, with 19 already in operation.

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